On Sunday,  Michael Broukhum of FabFitFun discussed the the cultural shift from magazine editors being the dictators of fashion and lifestyle trends for the world to the democratization of content creation since the rise of “influencers” on the “The Arbiter of Taste” panel.

Michael Broukhim described how FabFitFun utilizes the popularity of “influencers.” He explains how simply partnering with influencers from shows like the Real Housewives and The Bachelor to post videos of themselves opening their seasonal box significantly increases their brand awareness.