Marketing

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Rob Lowe of Balmorhea

Our panel is hopefully like trying to start a conversation about what it would look like to create a community in which the barrier to entry, to the creative use of this technology, isn’t so exclusive just to people who have really large audiences or access to a lot of money and I think that’s just a matter of time but also a matter of conversation and talking about what ways can labels and other media outlets partner with artists to to create new art, new work, new material, new things for people, new experiences for people. – Rob Lowe

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Interview with Micheal Broukhum of FabFitFun

On Sunday,  Michael Broukhum of FabFitFun discussed the the cultural shift from magazine editors being the dictators of fashion and lifestyle trends for the world to the democratization of content creation since the rise of “influencers” on the “The Arbiter of Taste” panel. Michael Broukhim described how FabFitFun utilizes the popularity of “influencers.” He explains how simply partnering with […]

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SXSW Day Four Rundown

As the fourth day of SXSW kicked off, I can feel the drain of the last three days catching up to me, but that didn’t stop me from attending three awesome panels today! I started my morning off by checking out the “Finding Signal in the Noise of Social Media” conducted by Dr. Mark Hansen […]

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Hail Ira, Full of Charm

In 2018, there are stories everywhere. They are reported on evening network television, hyperlinked throughout our favorite platforms, summarized in 280 characters, or elaborately told on podcasts. Ira Glass, the producer of three of the most successful podcasts ever, knows a few things about storytelling, particularly those told on the medium of radio. Since 1995, […]

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Panel Recap: Emoticulture: How Data & Science Create Happiness

Marcus Collins, executive director of social engagement at Doner, held a dual session with Saleem Alhabash, a professor at Michigan State University. Together they spoke about ways to appeal to consumers’ emotions in marketing, rather than only focusing on selling them a product. Collins started off the panel with a bang, incorporating gifs and memes, […]