Nicole Avalos

SXSW 2018 Takeaway: Storytelling Marketing is King!

SXSW was a whirlwind of innovation and ideas by brilliant minds from all over the world. Not to mention all of the authentic and ethnic food scattered throughout downtown Austin. Although a very tiring and exhausting affair, the knowledge and insight I gained from the panels I attended were well-worth my zombie-like appearance by Tuesday. […]

Panel Recap: This Is Us

Like most of America, I am obsessed with the show, “This Is Us.” Their ability to capture the uplifting and raw moments of everyday life is truly inspiring. Through the variety of struggles and successes they touch on in this show, they have been able to connect and relate to so many people from around […]

Interview with Micheal Broukhum of FabFitFun

On Sunday,  Michael Broukhum of FabFitFun discussed the the cultural shift from magazine editors being the dictators of fashion and lifestyle trends for the world to the democratization of content creation since the rise of “influencers” on the “The Arbiter of Taste” panel. Michael Broukhim described how FabFitFun utilizes the popularity of “influencers.” He explains how simply partnering with […]

SXSW Day Four Rundown

As the fourth day of SXSW kicked off, I can feel the drain of the last three days catching up to me, but that didn’t stop me from attending three awesome panels today! I started my morning off by checking out the “Finding Signal in the Noise of Social Media” conducted by Dr. Mark Hansen […]

Mark Hansen Interview

In the “Finding Signal in the Noise of Social Media” panel, Columbia Graduate School of Journalism Professor and co-author of the New York Times investigative piece “The Follower Factory” Mark Hansen and fellow panelist Reg Chua explore the tools, skills, and mindsets citizens and journalists need to sift through to help combat the rise of […]

On Sunday, Texas State students and faculty were able to present some of innovative projects they have been working on during the Texas State Innovation Lab at the Austin W Hotel. I was able to talk with Michael Burns to discuss his project, CoSearch, an intense creative conference that produces interdisciplinary research teams tasked with creating unique and […]

SXSW Day 3 Recap

As the third day of SXSW kicked off, I was able to experience some of the more relaxed SXSW experiences. Since Friday I’ve wanted to stop by the Pinterest House, so this morning I made that my priority! They had a really cool photobooth that made a compiled video of you from different takes that […]