Brands and Marketing

How Adaptive Design is Transforming Brands Panelists, From left. Melissa Langley of Ottobock, Paralympian Scout Bassett, fashion designer Mindy Scheier and Molly Kettle of Zappos.

Last weekend I sat in on a panel titled How Adaptive Design is Transforming Brands. As the name suggests, this panel was about adaptive design, but more specifically the role the fashion industry has in the drive towards accessibility and inclusion. For those that aren’t familiar with the term, adaptive design here refers to the […]

Mairi Vannella's 3rd Day!

I’m getting used to navigating the event! Despite not attending very many panels, I still managed to check out the Booz Allen setup in the Omni Hotel, and managed to catch some cool features at the trade show. My favorite setups had to be both the VR stations held by Texas A&M and The Time […]

Rob Lowe of Balmorhea

Our panel is hopefully like trying to start a conversation about what it would look like to create a community in which the barrier to entry, to the creative use of this technology, isn’t so exclusive just to people who have really large audiences or access to a lot of money and I think that’s just a matter of time but also a matter of conversation and talking about what ways can labels and other media outlets partner with artists to to create new art, new work, new material, new things for people, new experiences for people. – Rob Lowe