We’ve seen the trends of companies becoming more invested in social movements, but how do you balance product, philanthropy and profit? The panel “What’s More Important, Fashion or Impact” looked at this from the perspective of fashion companies. Joining the panel were Miki Agrawal, CEO of Thinx; Kirsten Dickerson, founder of Raven and Lily; Barrett […]
Over the past few years an important shift has taken place in the demographics of the United States. Married people have become a minority. This change has obvious and important cultural ramifications and this year’s SXSW Interactive conference featured a session dealing with the marketing opportunities that have emerged in its wake. The session featured […]
Emily Weiss, Founder and CEO of Glossier, has built an incredibly successful beauty brand around the idea of community and engagement with “her girl.” From the humble beginnings of a blog that started in Weiss’ apartment, Into the Gloss has since gained a cult following. More than a blog, the brand is a community and resource for beauty […]
As a millennial, I’ve never thought much about Gen Z. Unfortunately for marketers, many brands haven’t thought much about Gen Z either, and Jaclyn Suzuki, Creative Director at Ziba Design thinks that’s a grave mistake. Gen Z today includes 5 to 20-year-olds, born between 1995 and 2010. 83 million people in the US are Gen Z and they have […]
The concern for the longevity of news media in the digital age has plagued many a print media outlet. The crux of this financial problem isn’t that audiences aren’t interested in news, but that news outlets aren’t innovating to reach audiences in new places. At “Newsopalypse: Can Digital Really Sustain Media?” panelists emphasized the dire need […]
Anybody who was using Facebook in or after 2009 is likely to remember a little game named “FarmVille.” For every person who used and enjoyed “FarmVille” there is another person whose Facebook experience was riddled with annoyance at the constant stream of notifications it sent their way. Eamonn Carey was decidedly in the latter group […]
Defining your craft isn’t an overnight thing. How long has branding been important? A long time. In fact, the Guinness World Record for the oldest brand packaging is held by Tate and Lyle’s Golden Syrup, which has had the same packaging since 1885. In 2016, however, the fact of the matter is that branding can […]