Brian Mirakian is the Principal at Populous, a design firm devoted to creating environments through infrastructure to create enriching experiences for communities. His other role in the company is the Director of Populous Activate of the Americas. The goal of the company is to use the power of design to link fans, brands, teams and […]
Beyond Ads: Become Entertainment Commercial free programs are becoming more and more popular. Individuals are moving to those commercial-free platforms, but how are the advertisers getting around that? Brands are having to focus more on ways to produce innovative content that engages the consumers, but they do not really become a part of the entertainment. […]
Data. When the word is said a lot of people seem to panic or even completely shut down. Buy why? The South by Southwest Panel, Art Attack: Data as the New Creative Director, hopes to have people understand how useful data can be. One panelist, Stephanie Gutierrez of Art Machine, says that one of the […]
Everywhere you go online these days, you are inevitably inundated with some sort of advertising. It has become second nature to look for the button that allows you to skip an ad, or sometimes you may even just scroll past an ad without even noticing it. How do advertisers adjust their methods in a world […]
Have you ever had a nagging voice inside your head that tries to tell you that you aren’t good enough for the job you are interviewing for; that you are going to fail this presentation you are giving in graduate school; that there is no way you can finish that marathon? These are the inner […]
We’ve already talked a bit about Maggie Gross and her SXSW Interactive session on her research project “Understanding Average” here at SXTXState. Now that the session has happened, however, it’s an appropriate moment to refresh our memories. Here are some of the highlights of her talk. Those who live in the top ten most populous […]
Game fans may have noticed a difference in the way they hear and talk about games. More and more big name games come out with sort of theatrical trailers, much like those in the movies. There is a market now online, streaming game reviews, game tutorials and other discussions that revolve around gameplay. Joining Walker […]