On Sunday, Michael Broukhum of FabFitFun discussed the the cultural shift from magazine editors being the dictators of fashion and lifestyle trends for the world to the democratization of content creation since the rise of “influencers” on the “The Arbiter of Taste” panel. Michael Broukhim described how FabFitFun utilizes the popularity of “influencers.” He explains how simply partnering with […]
Virginia Lennon is the Senior VP at Ipsos Connect, and Reny Diaz is the VP of Insights and Development at NBCU Telemundo Enterprises.
As the fourth day of SXSW kicked off, I can feel the drain of the last three days catching up to me, but that didn’t stop me from attending three awesome panels today! I started my morning off by checking out the “Finding Signal in the Noise of Social Media” conducted by Dr. Mark Hansen […]
As digital media continues to rapidly advance, publishers are offered a variety of potential new revenue streams beyond traditional advertising. Today’s panel Modern-day Publisher Models: Beyond Advertising at SXSW featured a collection of industry professionals who shared their insights on diversification of publisher revenue. Speakers included President of Brit + Co Jill Braff, VP of Mktg & […]
Marcus Collins, executive director of social engagement at Doner, held a dual session with Saleem Alhabash, a professor at Michigan State University. Together they spoke about ways to appeal to consumers’ emotions in marketing, rather than only focusing on selling them a product. Collins started off the panel with a bang, incorporating gifs and memes, […]
The Pinterest House at Container Bar hosted the panel The New Arbiters of Taste.
As the third day of SXSW kicked off, I was able to experience some of the more relaxed SXSW experiences. Since Friday I’ve wanted to stop by the Pinterest House, so this morning I made that my priority! They had a really cool photobooth that made a compiled video of you from different takes that […]