social media

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Workshop Preview: Measuring Social Change & Media: Beyond BS

Measuring Social Change & Media: Beyond BS Monday, March 11 | 11 am – 1:30 pm AT&T Conference Center, Classroom 204, 1900 University Ave This is the first year that SXSW Interactive will feature workshops as part of its programming. These sessions will be more interactive than traditional panel sessions. To give you a taste of […]

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Preview: Latinos y Mobile: A Silver Bullet?

Latinos y Mobile: A Silver Bullet? Austin Convention Center, Room 5ABC Friday, March 8, 5:00PM – 6:00PM It’s hard to imagine life before smartphones, but barely seven years ago, the iPhone was only a twinkle in Steve Jobs’s eye. Today, over half of U.S. mobile phone users utilize smartphones. Without a doubt, the future of […]

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Preview: Sources in the Social Media Age

Sources in the Social Media Age Saturday, March 9 9:30AM – 10:30AM Austin Convention Center, Room 12AB The use of social media as a source has become a massive trend. In the United States 55 percent of journalists use platforms like Twitter and Facebook as sources, 75 percent use them in the UK. Although this […]

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Preview - Disaster: The Future of Crisis Communications

Disaster: The Future of Crisis Communications Friday, March 8 3:30PM – 4:30PM Austin Convention Center Room 9ABC Lieutenant Ana Visneski has dealt with many of the major water related disasters Mother Nature has thrown our way in recent years. She has served as Public Information Officer for numerous Hurricane disasters and has designed and provided crisis […]

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WWE

I had the opportunity to discuss the ins and outs of the upcoming SXSW Interactive panel, Get Ready to Rumble! How WWE is Crushing Social TV, with panel strategist Jason Hoch. Hoch is the senior vice president of Customer Strategy & Product Marketing at social marketing development company Echo, which has a hand in facilitating the WWE’s dominance […]