Panelists Vanessa Janowski of Vari Solutions, Ivy Reyes of Pinterest, Maisy Samuelson of Shutterstock and Cinna Wu of Facebook hosted the panel Back-End to the Future: A/B Testing What Counts on Saturday at SXSW. A/B testing refers to experimenting with two different variants of a variable or software and seeing what a user’s preference […]
Media narratives play a vital role in the formation of public opinion and policy, particularly in terms of immigration. The panel Creating New Stories of Immigration focused on how these narratives are interacting with our current political environment. Panelists also discussed a variety of new techniques media professionals can use to frame immigration more positively. I had […]
We all know video is no longer the future but rather video is the here and now. Platforms such as Facebook and Instagram are helping brands maximize video content to reach audiences on a whole new level. The creative options are endless and the ability to make content even more interactive continues. The key to […]
Amanpour said after spending so much of her career focusing on the devastation of war and humanitarian crises, she was inspired to take a different perspective on the human experience.
SXSW is split into Music, Interactive, and Film. Arguably, however, the best of what’s out there is what nestles in between: it’s in the the crossover conversations and the connections. At 3:30pm in the Austin Convention Center, thousands gathered to hear the cast of HBO’s Westworld discuss control, reality, and AI. Thandie Newton recognized the […]
Huffpost’s Claire Fallon and Emma Gray hosted a live session of Here To Make Friends at Tune In’s podcast stage.
In September 2017, the U.S. territory of Puerto Rico was devastated by Hurricane Maria. It was a disaster of historic proportions, and reports have said that the island will never be the same. It has been six months since the hurricane changed the lives of every Puerto Rican, and it has ensued a fraught conversation […]