Marketing

Self-Publishing in the Age of E

Self-publishing used to be a last resort for writers, now there are several success stories surrounding self-publishing. The increase in e-books and technological tools has influenced the conversation during the panel Self-Publishing in the Age of E. The panel was lead by Rachel Deahl from Publishers Weekly and featured an author, Hugh Howey, literary agent, […]

Workshop Preview: Measuring Social Change & Media: Beyond BS

Measuring Social Change & Media: Beyond BS Monday, March 11 | 11 am – 1:30 pm AT&T Conference Center, Classroom 204, 1900 University Ave This is the first year that SXSW Interactive will feature workshops as part of its programming. These sessions will be more interactive than traditional panel sessions. To give you a taste of […]

Preview: Latinos y Mobile: A Silver Bullet?

Latinos y Mobile: A Silver Bullet? Austin Convention Center, Room 5ABC Friday, March 8, 5:00PM – 6:00PM It’s hard to imagine life before smartphones, but barely seven years ago, the iPhone was only a twinkle in Steve Jobs’s eye. Today, over half of U.S. mobile phone users utilize smartphones. Without a doubt, the future of […]

Preview: Designing for Real-Time Marketing

Designing for Real-Time Marketing Saturday, March 9 5:45PM – 6:00PM Hilton Austin Downtown After the Super Bowl, more people were talking about the Oreo ad that popped up during the 34-minute blackout than ads that cost millions of dollars. This incident flawlessly illustrates  real-time marketing and events like this are causing people in the industry […]