“When I was in college I would talk a lot about Mars.” When talking to Michael Solana about science fiction and human progress, it becomes quickly apparent that one article about his views on the future are simply not enough to cover everything. Fortunately, he is presenting Science Fiction IRL and Our Road Map to […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
Dr. Jason Jerald will be speaking at the panel Suspension of Disbelief in Virtual Reality at SXSWi. He will cover what is most interesting about virtual reality and augmented reality: its potential. Virtual reality is about transcending time and space by going other places and seeing and feeling other things that are wholly outside the […]
Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results. Q. How did you come up […]
The words that come to mind a week after SXSWi: insight opportunity exhaustion After preparing for half of the semester, I can say it was worth it. This massive event really takes prepping if you want to really make the best of your days. Insight is probably the thing I’m most grateful for. I was […]
[View the story “The Future Is Wearables, What It Means For Marketers” on Storify]
When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]