If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
If you’re the type of person who checks your social media accounts just seconds after opening your eyes in the morning, you are not alone. The thing you might not realize is that your social media habits present marketers with a valuable opportunity. And that’s where Leslie Feinzaig comes in. Feinzaig is the vice president […]
The panel Sport for Development: Affecting Societal Change will dive in to how organizations can combine the power of sports and its ability to engage a fan base with their corporate social responsibility efforts. This panel will consist of Dave Mingey, President and Founding Partner at GlideSlope, Joey Cheek, Olympic Athlete, Matt Geschke, Director at […]
The landscape for consuming entertainment media has changed. Traditionally, we have been enamored with Hollywood movie starts and actors or actresses on popular television shows, but YouTube and Vine are providing a more unique and relatable form of entertainment media. Rae Votta, one of the panelists for “YouTube Grows Up: Community and Culture,” writes for […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
Dr. Jason Jerald will be speaking at the panel Suspension of Disbelief in Virtual Reality at SXSWi. He will cover what is most interesting about virtual reality and augmented reality: its potential. Virtual reality is about transcending time and space by going other places and seeing and feeling other things that are wholly outside the […]
Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results. Q. How did you come up […]