Audiences drive nearly every business in every industry. Engaging these audiences through advertising is not enough and therefore creative, successful content is necessary to increase engagement with a brand. With perspectives from different aspects of content and from different companies- The New York Times, Google, Timehop, and Huge. This panel helped share the approaches other […]
As I said in an earlier post, one of the biggest things we were taught was to be open to just go with the flow at SXSW. Plan a schedule but be prepared for changes. Some of the best moments happen when you aren’t planning. And that is exactly what happened during Day 5. By […]
It’s hard to believe we’ve already reached the 5th day of SXSW. After attending dozens of panels, bustling through crowds of hundreds of people, and stuffing our faces with too much food, it’s nice to take a seat and write. The first panel I attended today was about documenting the vast and mysterious landscape of the […]
On Sunday, Michael Broukhum of FabFitFun discussed the the cultural shift from magazine editors being the dictators of fashion and lifestyle trends for the world to the democratization of content creation since the rise of “influencers” on the “The Arbiter of Taste” panel. Michael Broukhim described how FabFitFun utilizes the popularity of “influencers.” He explains how simply partnering with […]
It’s already day five of South by Southwest and somehow the energy is still at an all-time high. The first panel I attended today, Documenting The Unknown – Storytelling in the Amazon, featured documentarian Rafa Calil and members of the Rainforest Partnership Alexander Santa and Niyanta Spelman. Each panelist shared stories of their adventures traveling through the Amazon […]
Virginia Lennon is the Senior VP at Ipsos Connect, and Reny Diaz is the VP of Insights and Development at NBCU Telemundo Enterprises.
As the fourth day of SXSW kicked off, I can feel the drain of the last three days catching up to me, but that didn’t stop me from attending three awesome panels today! I started my morning off by checking out the “Finding Signal in the Noise of Social Media” conducted by Dr. Mark Hansen […]