Kathleen Hessert is the Founder and CEO of Buzz Manager and Sports Media Challenge, a social media consulting and online monitoring and measuring company.  Hessert wowed the crowd and panel at “Sports Media: The Beat Goes Gone?” with key advice for how athletes, coaches and teams must create their own brand utilzing tools like social media. She is also known as the woman who taught Shaquille O’Neal how to tweet. She sat down with me to chat about the importance of social media in sports and how athletes and coaches must utilize these tools to reach fans.