The new SXSW Interactive Sports Track allows attendees insight into various aspects of sports media. Panelists Kevin Arnovitz, Kathleen Hessert, Jonathan Abrams, Johnny Ludden and Tom James discussed the future of the sports beat reporter in today’s social world.
Kathleen Hessert is the Founder and CEO of Buzz Manager and Sports Media Challenge, a social media consulting and online monitoring and measuring company. Hessert wowed the crowd and panel at “Sports Media: The Beat Goes Gone?” with key advice for how athletes, coaches and teams must create their own brand utilzing tools like social […]
The new sports track at SXSW Interactive has something for every sports fan, from how Twitter has revolutionized sports for the common fan to how basketball has impacted lives for the better. Read about my top five sports panels below, and I’m sure you will have difficulty choosing just one to attend. 1. “Sports Media: […]
In the old days of the sports beat, reporters would be the first source fans would go to. The sports beat reporter would cover practices or games and then write an article, which was read in the newspaper the following day. The newspaper determined what sports fans would read and how they would read it. Now, in […]