The new SXSW Interactive Sports Track allows attendees insight into various aspects of sports media. Panelists Kevin Arnovitz, Kathleen Hessert, Jonathan Abrams, Johnny Ludden and Tom James discussed the future of the sports beat reporter in today’s social world.
Kathleen Hessert is the Founder and CEO of Buzz Manager and Sports Media Challenge, a social media consulting and online monitoring and measuring company. Hessert wowed the crowd and panel at “Sports Media: The Beat Goes Gone?” with key advice for how athletes, coaches and teams must create their own brand utilzing tools like social […]