Marketing

Tina Craig of Bag Snob has Advice for Bloggers

“A lot of people now want to start blogs because they want to be famous, they want to get rich […] they want to have a brand…Those are all the wrong reasons to start anything.” Tina Craig, blogger extraordinaire of Bag Snob fame, shared this tidbit of advice during the question and answer portion of […]

Preview: Vodka for Dog People

“This has definitely been a marathon, not a sprint,” said Beth Bellanti, marketing, Tito’s Handmade Vodka. “Really, that’s the story of Tito’s in general.” Although the partnership between Tito’s Vodka and Emancipet, a low-cost spay/neuter clinic that started in Austin, officially began about a year ago, Bellanti said their relationship goes back more than a decade past […]

Preview: Sport for Development - Affecting Societal Change

The panel Sport for Development: Affecting Societal Change will dive in to how organizations can combine the power of sports and its ability to engage a fan base with their corporate social responsibility efforts. This panel will consist of Dave Mingey, President and Founding Partner at GlideSlope, Joey Cheek, Olympic Athlete, Matt Geschke, Director at […]

Preview: How Technology Created America's Tweethearts

Long gone are the days where our only opportunities for meeting our significant others came at the local watering hole. Even online dating has entered an era of complete normality.  Now, people are as apt to meet through an app as through a dating website, and those options put together may end in more relationships […]