When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]
[View the story “Get Ready to Rumble! How WWE Is Crushing Social TV” on Storify]
I had the opportunity to discuss the ins and outs of the upcoming SXSW Interactive panel, Get Ready to Rumble! How WWE is Crushing Social TV, with panel strategist Jason Hoch. Hoch is the senior vice president of Customer Strategy & Product Marketing at social marketing development company Echo, which has a hand in facilitating the WWE’s dominance […]