So what is social TV? Mashable defines social TV as “technologies surrounding television that promote communication and social interaction related to program content.” I’m sure that most of us have live tweeted during a television show or a sporting event, or at least followed the twitter timeline to get the reactions and thoughts of a […]
[View the story “Get Ready to Rumble! How WWE Is Crushing Social TV” on Storify]
I had the opportunity to discuss the ins and outs of the upcoming SXSW Interactive panel, Get Ready to Rumble! How WWE is Crushing Social TV, with panel strategist Jason Hoch. Hoch is the senior vice president of Customer Strategy & Product Marketing at social marketing development company Echo, which has a hand in facilitating the WWE’s dominance […]
How Twitter Has Changed How We Watch TV Saturday, March 9 | 9:30 – 10:30 a.m. Austin Convention Center Room 18ABCD Unless you’ve been living under a rock, it’s become pretty close to impossible to avoid social media. Whether you just see a hashtag pop up on the screen in the middle of your favorite […]