Audiences drive nearly every business in every industry. Engaging these audiences through advertising is not enough and therefore creative, successful content is necessary to increase engagement with a brand. With perspectives from different aspects of content and from different companies- The New York Times, Google, Timehop, and Huge. This panel helped share the approaches other […]
As I said in an earlier post, one of the biggest things we were taught was to be open to just go with the flow at SXSW. Plan a schedule but be prepared for changes. Some of the best moments happen when you aren’t planning. And that is exactly what happened during Day 5. By […]
The SXSW trade show is filled with companies from across the globe bringing their latest products, ideas, and technology. Swarms of people wander the floor from the Startup Village to the Discovery Stage. The creations and collaborations abound. Yamaha is launching its own AI project called Duet with YOO. Designed for those looking to learn […]
Congressman Beto O’Rourke (D-Tex) is coming off the high of winning the Texas Democratic primary and is headed straight to the polls in November to take on Ted Cruz for his seat in the senate. O’Rourke spoke at SXSW this year specifically on campaign financing and how he has built his entire campaign on small donations […]
We all know video is no longer the future but rather video is the here and now. Platforms such as Facebook and Instagram are helping brands maximize video content to reach audiences on a whole new level. The creative options are endless and the ability to make content even more interactive continues. The key to […]
In September 2017, the U.S. territory of Puerto Rico was devastated by Hurricane Maria. It was a disaster of historic proportions, and reports have said that the island will never be the same. It has been six months since the hurricane changed the lives of every Puerto Rican, and it has ensued a fraught conversation […]
Dr. Dawna Ballard has spent her career focused on time and how it relates to communication. We featured her session in one of our preview blogs about her conversation surrounding work, life balance. It only seems fitting to talk to this pro about time and how it relates to fear of missing out. The topic […]