ISP licensing is a controversial topic. It essentially would apply the same fees that ASCAP charges bars and restaurants for music to people downloading music on the internet. In a book reading at SXSWi on Tuesday, Steven Masur talked about the options involving ISP licensing. One option is putting $1 fee on cell phone bill […]
One of the most effective ways to create an effective, engaging branding strategy is by crafting a story. This approach has helped many companies like Coca-Cola and AutoTrader.com. Sapient’s Director of Global Marketing, Charles Sayers spoke about this concept during SXSW. His panel was titled “Brand Noir: Crafting a Who-Why-How Dunnit”. Sayers worked on […]
Choo Choo is a “steam powered garage pop” band from Switzerland who performed during SXSW. We have been in contact with them through Twitter thanks to their savvy social media skills, and have held a Twitter-view (Twitter interview) to show as an example during class. Kristin and I were sitting in the convention center and […]
Tuesday afternoon Helen Klein Ross of Supporting Characters, Michael Bissell president of Conquent and Carri Bugbee president of Big Deal PR, had a confession to make- they have not exactly been completely honest with everyone. In particular, Betty Drapper is not Betty Drapper, she is Helen Ross. Roger Sterling is not Roger Sterling, he is Michael Bissell. And Peggy Olson is not Peggy Olson, […]
Ur Blog Sux and Print is Dead, with Ben Huh, CEO of I Can Has Cheezburger? and FAIL Blog, Christian Lander Writer of Stuff White People Like, Kerry Miller of passiveaggressivenotes.com, Heather Armstrong President of Blurbodoocery Inc. and Ana Marie Cox National Correspondent for Air America, brought laughs and insight to the crowd gathered in […]
What will happen to the content you generate after you die? That was the key question behind the core conversation “Who Will Check My Email After I Die?” The conversation was moderated by John Romano of Capstrat and Matt Ludwig of mLdesign, who discussed what happens to your “digital assets” should the unexpected happen. One […]
Jon Zmikly asks Chris Anderson about the relationship between The Long Tail and Free. Good question, says Chris. That’s great, because it’s the exit question that I have had on the study guide for the past three semesters!