Social Media

Top 5 Panels That Bring the Cosmos to Austin

  “When we dream of space we dream of transcendence.” Marina Benjamin When we go beyond our current capabilities and expand into an unknown, we take every aspect of ourselves with us. Our experiences, knowledge, sins, every bit of the human experience comes along for the ride. When we reach the new horizon it allows […]

Preview: A Day in the Life of an Astronomer

When you hear NASA you probably think of the moon missions, the shuttle, space station, and the Hubble. With the Hubble’s 25th anniversary coming up, NASA has assembled an all-star panel for SXSWi. The panel, Hubble Touching the Universe, features many prominent scientists. Dr. Amber Straughn is a panelist, Chair of the Hubble 25th Anniversary […]

Turn Texas Blue

At 5 p.m. on the last day of SXSWi, one wouldn’t expect to find a lively panel full of people, all ready to talk, discuss, and share stories, but that was exactly what happened in Can Stories Turn Texas Blue? Digital Media And HB2. Jessica Luther and Julie Gillis were two of the hundreds of […]

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]

Taking Risks for Great Social Storytelling

Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg […]

Embarrassing Bodies: Multiplatform Medical Taboos

These days, multiplatform programming is becoming more of a necessity to TV producers. Although now being adopted by more and more producers, Embarrassing Bodies is a medicial TV show in the UK that was one of the first to adopt the concept in 2007. It has been hugely successful. A quick Google search results in […]