Logan Self

Preview: Chatbots &  Pixiedust: Extraordinary Service

Kevin Kelly is the founder and Co-President of Bigbuzz Marketing Group. Bigbuzz is a full-service advertising company that is digitally focused. To help increase the effectiveness and accountability of advertising, Kelly builds end-to-end marketing solutions that utilize technology and process design. Kelly is a panelist for the Chatbots & Pixiedust: Extraordinary Service Sells panel. Kelly […]

Top 5 Panels for Brands and Marketing

Beyond Ads: Become Entertainment Commercial free programs are becoming more and more popular. Individuals are moving to those commercial-free platforms, but how are the advertisers getting around that? Brands are having to focus more on ways to produce innovative content that engages the consumers, but they do not really become a part of the entertainment. […]

Undergraduates to help SXSW cover events

Undergraduates from the School of Journalism and Mass Communication to help SXSW cover the wide-variety of events. Two members from SXSW talked to the students about the upcoming project.