Aisling Niestroy

Preview: Seven Decision-Science Secrets That Drive Behavior

By Aisling Niestroy On February 8, 2015 0

Nancy Harhut is the chief creative officer of Wilde Agency, where she combines behavioral science with digital and direct marketing in order to get people to act. As part of SXSW Interactive, Harhut will explore how to incorporate decision-science principles into marketing practices as a means of achieving results. Q. How did you come up […]

SXTXState Meets SXSW Interactive

By Aisling Niestroy On February 2, 2015 0

For the first time since the project was created, SXTXState participants had the opportunity to sit down with a few members of the SXSW Interactive team. Director Hugh Forrest, Senior Festival Programmer Sarah Garcia and Festival Coordinator Andrew McNeill provided insight into this year’s festival, and offered advice for event newcomers and veterans alike. According […]