If your brand or organization could benefit from having a highly engaged user base, you might want to consider putting them first. Just look at Pinterest – they’ve made this concept their company’s core value. David Rubin, head of growth at Pinterest, leads the community, marketing and brand teams who are responsible for the company’s […]
When Cindy Royal, associate professor for the School of Journalism and Mass Communication at Texas State University, first got the idea for a SXSW Interactive panel that would expand upon the importance of platforms in media organizations, she recruited the smartest people she knew to help her. Royal reached out to Trei Brundrett, chief product […]
If you’re the type of person who checks your social media accounts just seconds after opening your eyes in the morning, you are not alone. The thing you might not realize is that your social media habits present marketers with a valuable opportunity. And that’s where Leslie Feinzaig comes in. Feinzaig is the vice president […]
Although our love for it has never faltered, the way we listen to music has drastically changed in the last 75 years. The addition of streaming services like Spotify has enabled us to listen to an unlimited amount of digital music. So how does having endless listening options affect the way we interact with our […]
We live in a world where people can actually make a living by creating and managing a blog. Although many of these blogs look drastically different from when they first became popular, the basic idea is still the same. Content gets pushed out; people consume and share it. Whether you’re already an expert at running your couponing […]
Since its invention, the Internet has played a huge role in our daily lives. It has affected both our professional and personal lives, and many people cannot imagine a world without it. However, not everyone shares the same opinions about the digital revolution and its impact on society. Clive Thompson is a journalist who writes […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]