Last week I had the opportunity to interview Shahbaz Khan, one of the panelists from the panel: Pressing Engagements: Digital Interaction in Sport. On Friday, I was able to speak with Julian Valentin who works as the Director of Brand Management and Social Media for the Colorado Rockies.

I really enjoyed the way Julian spoke in front of the audience. Everyone from that panel seemed like a family even though they were three different social media and marketing professionals for three different sports. By far, it was one of my favorites.

After the panel, I asked Julian a few questions about how he felt the panel went, and what his thoughts were on the approach of creating the social presence of a brand new team from scratch.