SX Sports

Recap: Connecting Digitally to Sports Fans

As a graduate student, trying to figure out what I want to do after school is always on my mind. Luckily, I had the opportunity to attend SXSW, one of the greatest networking events of all time. I was extremely excited to take advantage of all the great opportunities that SXSW would allow me to […]

Julian Valentin: Chat after the panel

Last week I had the opportunity to interview Shahbaz Khan, one of the panelists from the panel: Pressing Engagements: Digital Interaction in Sport. On Friday, I was able to speak with Julian Valentin who works as the Director of Brand Management and Social Media for the Colorado Rockies. I really enjoyed the way Julian spoke […]

Top 5 Sports Panels

The future of sports is rapidly evolving. From eSports, to first-person-view drones, and storytelling and broadcasting, SXSW will host panels discussing the many possibilities the future of sports holds. Here are the top five sports panels during SXSW 2019. Adaptive Athletics: The Rise of the Super Athlete? Three former and current athletes will host this […]

Preview: The Power of the Global Sports Mentoring Program

For a little over a year, Laura Dixon has served as the Head of External Relations for the Spurs Sports & Entertainment. She has also worked as the Executive Director of Community Responsibility for the Silver & Black Give Back, and led the Corporate Social Responsibility division for the past seven years. Throughout her career, […]

EPL vs. MLS: Lessons in Soccer Storytelling

Richard Clarke, Senior Director of Digital Media and Communication for the Colorado Rapids of Major League Soccer (MLS) spoke on March 11th in a ballroom at the Four Seasons in Austin during SXSW. Previously, Clarke handled all the online digital content for Arsenal Football Club, one of the biggest franchises in the world and part of […]

Premier League Watch Party @ NBC Sports Lawn

I figured out today that if you want to meet people and socialize for future friendships and business partners a watch party is the place. I met so many people and bonded over yelling at the screen during a goal or penalty. What better way to watch matches than with fellow supporters. As I walked […]

Do Great Athletes Have To Be Good People?

Johnny Manziel was a hot topic during this panel. Everyone calls him the troubled boy in the NFL – you can see why. Executives and agents are navigating a new set of risks, the media amplifies stories as they have a responsibility to do so, and fans have the choice of whether or not to care […]