SXSW offers its attendees the chance to hear industry leaders discuss the future of media. One sector that has been a popular topic of discussion the past few years is social media. Here are the top 5 panels surrounding social media at SXSW 2018.
Social Media & Social Good: Creators to The Rescue
Digital celebrities like Tyler Oakley and Hannah Hart will discuss best practices for brands and nonprofits looking to impact the world with their social media channels. They’ll offer advice and tips on the most efficient cause marketing strategies.
Monday, March 12
5 p.m. – 6 p.m.
Fairmont – Congressional B
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Investigative Journalism in the Social Media Age
Industry leaders will discuss the role social media plays within investigative journalism and how reporters utilize social media as an information-gathering tool. The panelists will also talk about how social media was used during the Trump administration.
Sunday, March 11
3:30 p.m. – 4:30 p.m.
JW Marriott – Salon H
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Stop the Scroll: Creative Strategy in Social Media
With the overwhelming amount of content available on the internet, artists are often lost in the midst when it comes to social channels. Deana Cosper and Kelly Ford of WMA will teach attendees how to implement a creatively driven social strategy that breaks the creative norm and draws the right engagement with artists.
Friday, March 16
4:30 p.m. – 6:00 p.m.
Austin Convention Center – Room 13AB
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Artist Discovery in Social Media Driven Landscapes
Music and tech leaders will discuss the role data plays in discovery and talent amplification within an increasingly social media-driven society. The panelists will showcase the platforms and tools they use to discover artists and enhance their careers.
Wednesday, March 14
2 p.m. – 3 p.m.
Austin Convention Center – Room 17B
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Finding Signal in the Noise of Social Media
Panelists Reg Chua and Mark Hansen will discuss the challenges of verifying the credibility of eyewitness accounts shared on social media. They will explore the tools, skills, and mindsets citizens and journalists need to validate informative sources.
Monday, March 12
9:30 a.m. – 10:30 a.m.
JW Marriott – Salon H
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