Everywhere you go online these days, you are inevitably inundated with some sort of advertising. It has become second nature to look for the button that allows you to skip an ad, or sometimes you may even just scroll past an ad without even noticing it. How do advertisers adjust their methods in a world that is quickly approaching a place where spending on advertising on social media will outweigh the amount spent on the banner ads we knew for so long?

Christopher Ferrel, Director of Digital Strategy at The Richards Group, hopes to shed some insight into this very topic at SXSW Interactive this March. I spoke with Ferrel about his upcoming panel, entitled “Our Skip Button Love Affair,” and what he hopes to share to the audience at his session during the conference. Watch the entire interview below, and be sure not to skip out on his discussion at SXSW 2017!

When and Where:
Tuesday, March 14
11:00 a.m – 12:00 p.m.
Hyatt Regency Austin | Zilker Ballroom 1

Find out more: Our Skip Button Love Affair