March 2014

#NewRules for Reaching Millennials Through Music

It has often been said that music can cross boundries. In the age of the millenials, this is resonating even more. More marketers realize that the way to reach the new generation is not through segmentation by demographics. The best way to reach your audience is by the power of music. Jake Katz, Vice President […]

Hacking Food through 3D Printing

Soon you’ll be able to print and customize your own Oreo through a vending machine-like 3D printer. This is what Bonin Bough, vice president of Global Media and Consumer Engagement at Mondelez International, calls “hacking food,” hacking meaning “breaking things to create value.” Bough explained the revolution of food. Society went from being hunters and […]

SXSWesteros

Winter is coming. Okay, that isn’t very accurate, but Winter has come to the Austin Music Hall. Fans of the HBO series Game of Thrones can experience life in Westeros at Game of Thrones: The Exhibition. Featuring hundreds of props and replicas from all four seasons of the popular show, Game of Thrones: The Exhibition […]

A Texas Filibuster: How Streaming Politics Beat TV

On June 25 at midnight, nearly 200,000 people worldwide were watching the Wendy Davis filibuster. Zero of those viewers were watching on CNN or Fox News or MSNBC. Instead, anyone that wanted to watch the most interesting political story of the summer, and quite possibly the year, tuned in to the Texas Tribune livestream. Rodney […]

Taking Risks for Great Social Storytelling

Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg […]