March 2014

The Film Community Insiders

The Alamo Drafthouse is the most culturally branded theater in the country. This film community has allowed the Drafthouse to expand their vision well past Austin, with theaters in Kansas City, New York, and Virginia to name a few. At SXSW, Tim League CEO of the Alamo Drafthouse and Drafthouse Films got together with Eric […]

Takei's Take: George Takei at SXSW

Social media is like the Star Trek metaphor, it unites humanity. That’s how actor and activist George Takei sees the future, and he should know, he played Hikaru Sulu in the original series of Star Trek. Takei spoke at SXSW about a range of topics. He talked about the internment camp he and his family […]

Turn Texas Blue

At 5 p.m. on the last day of SXSWi, one wouldn’t expect to find a lively panel full of people, all ready to talk, discuss, and share stories, but that was exactly what happened in Can Stories Turn Texas Blue? Digital Media And HB2. Jessica Luther and Julie Gillis were two of the hundreds of […]

From Human Center Design To Life Centered Design

Jane Fultron Sure and Tim McGee from IDEO spoke on the amazing subject of moving design from human centered to life centered. The sum of the entirety panel could be driven down to this quote TIm Mcgee said at the beginning of the panel. “If all the insects in the world were to die the […]

SXTXState Last Day Recap

We’re pretty exhausted so I think we’re happy to go home tonight. But, it is bittersweet because SXSW was filled with new experiences every day. (And as we learned in one panel, new experiences make it seem like you’ve lived longer.) Be sure to check our coverage from this week!

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]

A Conversation With Bob Thacker

Bob Thacker is the creative genius behind the Elf Yourself campaign. He spoke with Dan Khabie, CEO of the digital advertising agency Digitaria. They spoke about advertising in the 21st century, finding good mentors, reinvention and how to engage on all fronts with technology. Listening to two top dogs – @khabie & @JustBobThacker – discuss […]