The world will one day become colorblind, and we will all just be beige. As far as millennials are concerned, this day is already here! To reach your target markets, not only do you have to be digital, but your content has to be adaptable, flexible and relevant to all ethinicites. So how exactly do we do this? Jesse Minton, Multicultural Marketing Manager with the well known whiskey brand, Jack Daniels, Kelly Mayfield, Digital Sales Manager for Radio One, Maurice Rivera of the Vida Communications Group and Vonn Bulter, Digital Coordinator at GoingOut365.com discussed this along with the challenges faced with going multicultural.