Measuring Social Change & Media: Beyond BS
Monday, March 11 | 11 am – 1:30 pm
AT&T Conference Center, Classroom 204, 1900 University Ave

This is the first year that SXSW Interactive will feature workshops as part of its programming. These sessions will be more interactive than traditional panel sessions. To give you a taste of what a workshop might look like, I interviewed David J. Neff, Author, Speaker and Creator/Co-Founder of Lights. Camera. Help.

David, Carie Lewis and Katie Paine will conduct a workshop called Measuring Social Change & Media: Beyond BS. We live in a world where social media engagement is an expectation, but measuring the effects of that engagement are just as important. Watch the video interview to learn more about why measuring social change and media is imperative, what participants can expect to take away, and what the new workshop format will look like.

For a full listing of the Interactive workshops, click here.