Scott Dadich of Wired and Jeremy Clark of Adobe led a discussion entitled After Magazines: WIRED’s Digital Rebirth. Experience has shown that web is good for some things and print for others. It is Wired’s intent to combine the two. In the near future many magazines will be downloadable to a user’s portable device. The panel discussed Wired and its plans for integration into anything from tablets and laptops to iPhones and the Nexus One.
Adobe Air, the program that runs TweetDeck and many other emerging apps, is the platform that the digital magazine will operate in. Dadich and Clark introduce the magazine on a tablet built by Dell. The two emphasize that design is one of the major factors to consider when developing content for consumer devices; content articles vs. content graphics and the way the two coincide in different devices. A better design translates into an easier reading experience and that in turn creates deeper engagement and a connection to the consumer. Wired has been working diligently on eliminating eye fatigue by considering the font and creating new fonts specifically for the interactive magazine. The magazine also boasts built in audio, video and active images along with different formats for vertical and horizontal viewing. Wired’s new interactive platform will link content that relates to one another with a clear and consistent UI termed revolution through evolution.
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Media on mobile devices will be interesting to watch. I like the idea of them being interactive. If they are just the same print you get from picking it up on a grocery store shelf or getting it in the mail then to me the only difference is you don’t have a physical copy in your hand.
Giving users the ability to access more content is crucial. As mass media has taught me, space is crucial in print. As a reader of magazines a lot of time I am left wanting more which is why I tend to access the magazines online. This allows me to reach for more. That is the purpose after all right? Embedding audio and video will keep people interested. Give the readers of your media who access content on a mobile device exclusive content and they will keep coming back for more!
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I think this would be a great idea more content then what you can get in a magazine. I read this and thought that had to be the next step, a magazine about technology and stuff like that should be online and interactive.