Preview: Selling Subculture Without Selling Out
By Josh Shepherd Molly Crabapple (Jennifer Caban) is heading up a fantastic SXSW panel idea titled “Selling Subculture Without Selling Out.” The basic idea is that the “panel will teach marketers how to work with subcultural tastemakers and the indie kids will learn how to make money without selling out.” An underground artist and entrepreneur, […]