By Carly Smith Eric Kogelschatz first learned about neuromarketing while attending graduate school at Michigan State University. After reading the NYTimes article “There’s a Sucker Born in Every Medial Prefrontal Cortex” and watching the PBS program “Frontline: The Persuaders” Kogelschatz’s ideas about advertising changed. “From my perspective, the institution of advertising is defined as the […]
By Josh Shepherd Public Enemy first instructed us all….”Don’t believe the hype!” That’s a hard thing to do in these times. When everything around us is about hype, how does one distinguish between the trends? There are subtle signs of growth and decline in anything. Learning how to catch all those signs may determine the […]
By Bonnye Hart Do you want to retrofit your oven to bake pizza’s at 900 degrees? Would you trick out your Brita filter for better vodka? Do the words methylcellulose, maltodextrin, or meat glue make you giddy? If you answered yes to any of these questions, you may have a new hobby called food hacking. […]
By Roberta Flores What we know as the blogosphere is starting to change. Maurice Cherry of 3eighteen media might say it’s becoming bigger, better and blacker. While past panels at SXSW (like “Blogging While Black” and “Digital Urbanites”) have shown that Black bloggers and bloggers of color are becoming more prominent and well-known in the […]
By Robert Hill As a self proclaimed “message board veteran,” I felt Kate Miltner’s panel was not only interesting but actually in my wheelhouse. I am a big sports fan and as such I have been known to banter with the fanatics of opposing teams as well as my own from time to time. In […]
By Eric Morales Karen Rayne is a professor that teaches and explores a subject that might make most people blush. You guessed it: Dr. Rayne talks about sex. However, she doesn’t just talk about sex, she talks about talking about sex. In other words, Dr. Rayne tries to help people become comfortable talking about sex, […]
By TC Sprencel If the terms “Model View Controller” and “URL Mapping” are to you what “paper” and “plastic” are to the local grocery store bagger, then South by Southwest has a panel for you. If, on the other hand, “Content Management Systems” and “Caching” are as clear to you as the finer points of […]