In this interview Burnie Burns, founder of Rooster Teeth Productions and creator of Red versus Blue talks about the path he took to get and keep an online audience for his wildly popular series. Burnie is part of the SXSW Panel “Marketing Meets New Media: Building Your Audience Online” on Sunday at 3:30p.m. in Room 12AB. This discussion, Moderated by Scott Kirsner of CinimaTech will include a diverse panel of six, with different ideas and experiences on this topic.

Burnie suggests he might have opinions opposite to his panel members, which could prove to make this a feisty discussion. To see exactly how he might disagree with current wisdom watch this video; he makes some great points with solid evidence that back his opinions.