By: Chelsea Roeder
Building your brand and getting your name out there for the public to see has always been a top priority for individuals and organizations. Today, it is more important than ever to be able to successfully get your name, or brand, out there. It is important to be able to see yourself to your audience in today’s fast moving world and that is just what the panel of “The Power of Visual Storytelling” is going to help you with.
The panel, Charlie Wollborg (Curve), Becky Johns (Cramer-Krasselt), C.C.Chapman (Content Rules) and Karl Gude (School of Journalism at Michigan State University), was organized by C.C. Chapman. He is a “recognized leader in the online and social media marketing space.” He says Becky Johns actually came up with the idea to present the topics in a panel and he thought it was a great idea. With that, “The Power of Visual Storytelling” panel was created to inform individuals and organizations how to sell themselves and their story to the public using visual storytelling. “There isn’t a magic formula to do this, but every can do it. That is why we pulled together a diverse panel that come at story telling from many different angles so that we can highlight the variety of storytelling methods available in today’s world.”
Chapman said he found while touring North America promoting his book, Content Rules, that many in his audience were confused about how to tell their story effectively.
“If you can’t tell your own story you are doomed. I don’t care if you are a preacher, rock star, CEO or student. You need to be able to clearly communicate who you are and what you do. These skills are necessary for getting jobs, getting to know people and growing your business.” With that in the back of your mind, who would want to miss this panel!
Chapman hopes that by having people attend this panel the will “inspire people to realize that there are many ways to tell any one single story and that they don’t have to feel stuck because of time or budget.”
“Technology has really opened tons of creative ways we can now tell a story, and that excites me.”