The Digital age is something that has developed dramatically over the years. There are so many different people with a variety of interests who are doing several different things in the digital age. Society works so hard to create diversity but with digital works being everywhere are we really even giving people the opportunity to be diverse? Even the differences in generations create a type of diversity in itself.
In this session @ SXSW , Anne Hunter, VP, Advertising Effectiveness, comScore, will provide a comprehensive understanding of how the digital age has affected diversity. Does the democratic nature of the internet with its open sharing of ideas and cultures lead to a natural increase in diversity or are we seeing an end of true niche and specialty groups?
The leading lady……
Anne Hunter is currently vice president of advertising effectiveness products at comScore where she heads up product vision for the company’s AdEffx suite and marketing. She has over 15 years of experience in digital advertising and is a frequent speaker and trainer on critical issues in the industry. Ms. Hunter is on the IAB faculty for the Professional Development series on advertising effectiveness and targeting.
Here is a video of Anne talking about advertising and incorporating digital technology. It’s pretty interesting, check it out!