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Preview: Forget Loyalty, Build Habits

By Aisling Niestroy On March 10, 2015 0

If you’re the type of person who checks your social media accounts just seconds after opening your eyes in the morning, you are not alone. The thing you might not realize is that your social media habits present marketers with a valuable opportunity. And that’s where Leslie Feinzaig comes in. Feinzaig is the vice president […]

140 Characters vs. 14000 Words: The New Long Form

By Shannon Delaney On March 11, 2012 0

David Plotz, Editor of Slate Magazine and Evan Ratliff, Founder & Editor of The Atavist discussed how long-form journalism can prevail in this age of 140 characters or less. Plotz and Ratliff offered examples of how they utilize consumer interaction and engagement to drive traffic.