So what is social TV? Mashable defines social TV as “technologies surrounding television that promote communication and social interaction related to program content.” I’m sure that most of us have live tweeted during a television show or a sporting event, or at least followed the twitter timeline to get the reactions and thoughts of a […]
Many Most of us are aware…we use our phones too much. And we’re similarly aware of the most popular past time within this overuse – checking in with social media. Experts have already postulated some of the consequences of this constant social media barrage. We’re sleeping less, because our glowing screens are keeping our brains awake. […]
Welcome to the world of ‘weird brand Twitter,’ where Hamburger Helper is bae, DiGiorno Pizza is your Valentine and JCPenney forces you to question their sobriety. It’s funny, but is it working for these brands? Chapin Clark, EVP, managing director and copywriter for R/GA, and Katie Notopoulos, senior editor for Buzzfeed, join together to discuss […]
As part of whetting your appetite for all things cosmic at SXSWi, I had the opportunity to talk with one of my former colleagues from the Space Telescope Science Institute (STSci). Without further ado below is the little chat I had with Tony Darnell. As part of our full disclosure that we worked together, he […]
During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]
Jenny Johnson writes for GQ. Josh Hara is the director of social creative of Resource, an integrated marketing agency, in Columbus, Ohio. Megan Amram is a writer for the NBC show Parks and Recreation. Four years ago, none of them had these jobs. All three of these individuals got famous from the same thing: telling […]
We all know that Social Media has immense power, but enough power to change storylines on TV shows and even who is cast them? Surely, those decisions are in the hands of the powers that be? Well, apparently, that power really is the people. Lynessa Williams, a social media strategist and public relations professional along […]