Jared Cohen, director of Google ideas, mentioned one story in particular from his experience visiting 35 countries, hoping to take the Internet to the rest of the world. He said in the major cities of Damascus, the government has set up check points where they confiscate and inspect cell phones. One day, his friend decided […]
Google Glass: Still in the explorer phase Google Glass is one of the most exciting and talked about technologies to emerge in the last few years. Glass is still not available to the public so therefore much has yet to be discovered of its potential. This SXSW the SXTXSTATE team will have the opportunity to […]
Shawn O’Keefe, SXSW Create producer, volunteered at SXSW in 2000 and was hired a year later when there was only a director and a salesperson on staff. Now, he said, there’s about 30 year-round staff members and more than 100 volunteers. Now in its third year, SXSW Create is growing bigger every year, O’Keefe said. […]
By Melody Mendoza Walking throughout the crowds of SXSW can be overwhelming. Finding your favorite panel speaker or even a celebrity is like picking up a good “Where’s Waldo?” book. (Those were so fun!) In “Where’s Waldo?” you know who you’re looking for. You know he’s wearing red and white stripes. Well, think of this […]
Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]
By Melody Mendoza The way businesses are using the Internet, specifically social media, is fairly new. There isn’t a how-to book for businesses; it’s sort of developing right in front of us. As a result, businesses aren’t really sure how to handle customer service online. Call centers are still utilized, which that may be effective […]
It hardly seems real, but yet another whirlwind of SXSW has flown through my life, leaving me enlightened, exhausted, well-connected and honestly, a bit depressed. It’s always difficult to go back to your regularly scheduled life after being introduced to so many new ideas, people, products and concepts in a such an inviting environment, surrounded […]