So I’m walking through exhibit halls 3 and 4, looking for Market Smiths because I was supposed to do a copywriting workshop (which I didn’t get to do), and I see Shaquille O’Neal. A small crowd is around him, taking out their cameras, and I freak. I have Google Glass on, mind you. So I […]
When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]
Leyla Dailey and Molly Garris of Leo Burnett brought up the topic of the mobile mom and how to effectively market to them. They interactively got the audience involved, asking for their marketing expertise, playing out scenarios, and strategizing with attendees. The bottom line is, moms need a D.A.T.E. DEALS ACCESS TIME ENTERTAINMENT After going […]
[View the story “How to use #hashtags in #marketing” on Storify]
[View the story “AARP starts the conversation about 50+ and social media” on Storify]
[View the story “Visual storytelling through infographics is the way to go” on Storify]
Priscillia and I thought we’d give a quick recap on our first day here at SXSWi. Overall, we had a lot of fun but we’re definitely exhausted! On to day dos tomorrow.