SXSWi

Preview: SXSW Community Meet Up

I’m socially awkward. I don’t mean that in the fun, charming way. I mean that I am an introvert who gets anxious about not only being in groups of people, but especially when I have to interact with a lot of new strangers. The SXSW Community Meet Up hosted by Easy Tiger was not an […]

Preview: What brand are you attached to?

Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]

Preview: Bringing Customer Service Back

By Melody Mendoza The way businesses are using the Internet, specifically social media, is fairly new. There isn’t a how-to book for businesses; it’s sort of developing right in front of us. As a result, businesses aren’t really sure how to handle customer service online. Call centers are still utilized, which that may be effective […]

Preview: Cloud Robotics: Instant Scalability & Capability

“Do you have a minute to talk about robots?” is probably not a question one is accustomed to hearing. But when you’re looking into the future of technology, robots are certainly an area of interest. At SXSWi the concepts of the future are quickly becoming reality. One panel, Cloud Robotics: Instant Scalability & Capability will […]

Preview: Status Update - Attention & Celebrity in Tech

Date: Monday, March 10 2014 Time: 10.30-10.50am Location : Austin Convention Center, Ballroom G, 500 E Cesar Chavez St Social media has become a part of our everyday norm. Although some may prefer Facebook to Twitter or Instagram to Pinterest, it is rare these days, to find someone who is not connected to some sort […]

Preview: Maxed Out! A Creative Director’s Memoir

Date: Saturday, March 8, 2014 Time: 10am-10.40am Location : Austin Convention Center, Ballroom D Foyer, 500 E Cesar Chavez St “How does she do it?” Women all over the world ask themselves this question when they see their female colleagues juggling what is now considered normal everyday life – building a career, being a mother […]

Mike Isaac

After his panel at South By Southwest Interactive, Mike Isaac, Senior Editor at All Things D, spoke to SXTXState’s Sara Peralta on how social media has changed how journalists find sources. In comparison with other journalists that are highly engaged in social media, Isaac admits that his technique is more traditional. Isaac prefers to allow […]