Brace yourself, nerd jokes are coming. There’s a lot to nerd out about at SXSW. Picking out the nerdiest aspects of the conference is like fishing the One Ring out of the Anduin River. Here are the top 5 things to nerd out over at SXSW: 5. Jessica Chobot When: Tuesday, March 11, 6-8:30 p.m. […]
Date: Sunday, March 9 2014 Time: 12.30pm-1.30pm Location: Courtyard Marriott, Brazos 300 E 4th St By now, most organizations know that it’s imperative to have a presence on social media. Often times though, that means they just hire one person and put them in charge of ‘doing social media’. They become a “one man band’, tasked […]
I’m socially awkward. I don’t mean that in the fun, charming way. I mean that I am an introvert who gets anxious about not only being in groups of people, but especially when I have to interact with a lot of new strangers. The SXSW Community Meet Up hosted by Easy Tiger was not an […]
Brand attachment is more than just preference. It’s about a brand becoming an extension of a consumer. What brand are you attached to? This is the major topic Larry Vincent, executive director of UTA Brand Studio, has been researching, asking questions such as how and why people attach to brands. He will be discussing his […]
By Melody Mendoza The way businesses are using the Internet, specifically social media, is fairly new. There isn’t a how-to book for businesses; it’s sort of developing right in front of us. As a result, businesses aren’t really sure how to handle customer service online. Call centers are still utilized, which that may be effective […]
Kristina Eastham a digital strategist at Digitaria, a digital strategy agency, described her panel inspiration coming from talking about how technology changes our language. She described this as “a kind of boring topic.” At SXSW this topic is anything but. As a veteran SXSW panelist she will moderate the panel “If Content Is King, Who […]
Date: Saturday, March 8, 2014 Time: 12.30pm – 1.10pm Location: Austin Convention Center, Ballroom G, 500 E Cesar Chavez St Do you consider yourself a creative individual? Or are you one of those people who dreads brainstorming sessions? Is creativity a genetic trait? David Burkus’ new book The Myths of Creativity: The Truth About How Innovative […]