SXSW

SXSW Gaming Expo

Will SXSW Gaming be the next big branch of the South By brand? Pete Fenlon, CEO of Mayfair Games certainly thinks so. As of now, the gaming branch is still a free, open to the public event that is featured the first weekend of SXSWi. Fenlon thinks gaming will go the way of Edu or […]

See Shaquille O'Neal #throughglass at SXSWi

So I’m walking through exhibit halls 3 and 4, looking for Market Smiths because I was supposed to do a copywriting workshop (which I didn’t get to do), and I see Shaquille O’Neal. A small crowd is around him, taking out their cameras, and I freak. I have Google Glass on, mind you. So I […]

Inside Late Night With Seth Meyers

For the last 12 and a half years Seth Meyers has been writing for Saturday Night Live. A month ago he left his long-time gig to take over hosting duties for Late Night. Meyers came to SXSW as part of the comedy program, but on Saturday he spoke about the new Late Night show to […]

Neil deGrasse Tyson Keynote

Neil deGrasse Tyson launches his new series Cosmos Sunday night. The President of the United States is introducing it. The man is as close to a science rockstar as you can get. He packed a record number of people into Exhibit Hall 5 for his keynote presentation. There were high expectations coming into his keynote. […]

Mobile Moms Need a D.A.T.E.

Leyla Dailey and Molly Garris of Leo Burnett brought up the topic of the mobile mom and how to effectively market to them. They interactively got the audience involved, asking for their marketing expertise, playing out scenarios, and strategizing with attendees. The bottom line is, moms need a D.A.T.E. DEALS ACCESS TIME ENTERTAINMENT After going […]