The first panel of the day was a marketing strategy panel led by Dave Peck (Social Media Strategist for Meshin) and Kriselle Laram (Creative Strategist for Bullfrog Media) where the main message was that we can learn valuable marketing lessons from kids. The most important thing that we can learn from kids is to keep […]
All Grown-Up: Brand Mascots in the Digital Age is a panel which will be presented by Emily Reid of IQ Interactive. The purpose of this panel is to teach audiences how to utilize a brand character or mascot to leverage their power in the social and interactive world. She will inform the audience on how […]
If rule number one for content creators is to make amazing content, then rule number two is don’t get sued! Josh Sussman, counsel for CollegeHumor, Koethi Zan, counsel for MTV and Luke Paglia, counsel for American-Eagle marketing all spoke about legal issues the content creators need to understand. The panelists were quick to point out that this […]
Slide 1 of “Microsoft Bing: Behind the Scenes of The Decision Engine” When it first got off the ground, we all probably thought that Bing would suck (and perhaps some still do). But, we’re hearing more and more about “the decision engine” everywhere we go. This panel mainly discussed the site’s marketing strategies and what […]
Most tweeple know how challenging it can be to say what you want in 140 characters or less, but these kinds of constraints are exactly what give Twitter a unique advantage in the gaming industry. In the Playing with 140 Characters: Designing Games for Twitter Games panel today at SXSW 2010, game designers Eric Zimmerman, […]
There is something amazing about listening to different people with different experiences and different expertise talk about the same thing. It is especially amazing when the topic is as tough as the one of creating relationships between sub-cultures and the corporate world. It all came together at the Sunday afternoon at the Selling Sub-Culture without […]
ScreenBurn is a great feature of SXSWi that gets bigger every year! It’s a chance for video gamers to get hands with digital media industries. This year’s exhibit is definitely promoting the art of the video games. One of the best exhibits was a collection of 16 award winning creative achievements from the video […]