sports

Live Music as Means for Brand Engagement

The festival model has taken the music industry by storm: Austin City Limits, Coachella, Bonnaroo and Lollapalooza have all revolutionized how music is discovered and consumed. This panel consisted of Andrew Klein of AEG Live, Hank Neuberger of Springboard Productions, Jimmy Chamberlin of LiveOne Group (and former drummer of the Smashing Pumpkins), and moderator John […]

Tech That's Changing Sports and Building Empathy

The second panel I went to on Saturday probably intrigued me the most leading up to SXSWInteractive; how augmented reality and virtual reality will impact the world of sports. Panelists Chris Kluwe and Derek Belch did an excellent job at providing information about the technology, how it could benefit all aspects of sports and pulled […]

Weekly News Roundup: March 8-14, 2015

SXSW: The main theme of the news from the past week was SXSW, which makes sense because it has officially started! The Interactive festival kicks off today, and was featured by the Austin American-Statesmen on Monday because of how much it’s evolved in the last few years.   Some of these changes include the lack of big […]

Preview: Can Sports Help End a Culture of Violence?

In recent memory, we are provided several cases of domestic violence and sexual assault that have dominated sports headlines, including Ray Rice and the incidents at Florida State. As a common sports fan, I have felt that there have been many more cases like this as of recent than there were five, even ten years […]

Preview: Tech That's Changing Sports and Building Empathy

Chris Kluwe is a former NFL punter who will be looking into the growth of technology in sports, more specifically augmented reality. According to Mashable, augmented reality is “a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data.” […]

MaxPreps.com, high school athletics info source

High School Athletics & Exploitation of Athletes Tuesday, March 12 | 3:30 – 4:30 p.m. Hyatt Regency Austin Hill Country ABCD As a Southerner [specifically, as a homegrown Texan], I can personally attest to the notion that high school athletics reign supreme over many collegiate and professional competitive sports that are consumed by wide audiences […]