social media

Top 5 Panels That Bring the Cosmos to Austin

  “When we dream of space we dream of transcendence.” Marina Benjamin When we go beyond our current capabilities and expand into an unknown, we take every aspect of ourselves with us. Our experiences, knowledge, sins, every bit of the human experience comes along for the ride. When we reach the new horizon it allows […]

Preview: Interstellar Social Media - A Talk With Tony Darnell

As part of whetting your appetite for all things cosmic at SXSWi, I had the opportunity to talk with one of my former colleagues from the Space Telescope Science Institute (STSci). Without further ado below is the little chat I had with Tony Darnell. As part of our full disclosure that we worked together, he […]

Weekly News Roundup: Feb. 1-7, 2015

This week we had Super Bowl 49, which set the world of social media on fire.  According to Keith Shaw of networkworld.com, Twitter reported more than 28.4 million tweets regarding the Super Bowl or its half time show, and on Spotify halftime performer Katy Perry streamed music increased by 85%.  Also in the news this […]

#EsuranceSave30: Why 5 Million Tweeted in 36 Hours

During the Superbowl, Esurance purchase the first TV Ad spot after the game, saving them millions. They then went on to announce that they were going to give one lucky winner that $1.5 million saved through a Twitter sweepstakes. The result was a record breaking ad campaign that ultilized social media to it’s fullest to […]

Taking Risks for Great Social Storytelling

Art and social media are not necessarily things that you would think compliment each other. One seems a thoughtful, deep and meaningful media while the other is often regarded as fleeting and meaningless. However, Dan Fletcher who is founder of Beacon, a startup that connects readers and writers to fund journalism and artist Tanja Hollander beg […]

Embarrassing Bodies: Multiplatform Medical Taboos

These days, multiplatform programming is becoming more of a necessity to TV producers. Although now being adopted by more and more producers, Embarrassing Bodies is a medicial TV show in the UK that was one of the first to adopt the concept in 2007. It has been hugely successful. A quick Google search results in […]

Black Social TV

We all know that Social Media has immense power, but enough power to change storylines on TV shows and even who is cast them? Surely, those decisions are in the hands of the powers that be? Well, apparently, that power really is the people. Lynessa Williams, a social media strategist and public relations professional along […]