social

Crushing Second Screen: The Ultimate TV Companion

When one thinks of branding and the pioneers in utilizing new media and second screen effectively to build a brand and ultimately an empire, a lot of organizations come to mind. One that probably doesnt, is the WWE. The WWE, or World Wrestling Entertainment for the uninitiated, was founded in the 1950s. It has been […]

Gamify and Socialize: Beyond the Buzzwords

Bing Gordon is currently a partner at Kleiner Perkins Caufield & Byers, a world-leading venture capital firm in Silicon Valley.  Gordon has a long history in the gaming arena, including spending 26 years at Electronic Arts (EA), a global interactive entertainment software company. With Kleiner Perkins Caufield & Byers, Gordon has invested in social gaming […]